Strategy

Objectives, values and actions at BRITA: Everything revolves around the person. The identity, the BRITA B.I.G. corporate strategy, clear orientation towards innovation, and networking on the BRITA Campus provide direction and enable BRITA to continue on its successful path in the future.

Our Self-image

BRITA is engaged in the field of treating and optimizing this vital resource and in assisting people to improve the quality of water for individual use.

BRITA B.I.G.

BRITA B.I.G. is our new corporate strategy that will continue to take us successfully into the future.

Innovation

Innovation is a central factor for success. It is essential for our competitiveness and secures our position as one of the leading companies in the global drinking water optimisation market.

The BRITA Campus

Innovation can thrive with great communication and a supportive environment. Administration, R&D and production work in close proximity for optimal performance.