BRITA at the World of Coffee 2023
Soon, it is time again: Europe's biggest coffee event „World of Coffee“ takes place! After a great success in Milan last year, the World of Coffee 2023 will open its doors for coffee professionals from June 22th to 24th in Athens. Also this year, we are very proud to be not only represented with our booth but also to be the official water filtration sponsor of both championships, World Cup Tasters and World Brewers Cup.
We are looking forward to meeting you in Greece!
Activities at our booth
Centred around coffee, BRITA will offer a great variety of compelling activities at the companys booth.
In the morning: Stay hydrated!
Get your daily fruit-infused refreshment.
During the day: Water training
Meet the BRITA sommeliers and learn more about the sensory dimensions of water.
Afternoon: Cocktail time!
Enjoy our BRITA signature coffee cocktails.
Come and explore the world of BRITA at our booth located in hall 3 stand M25.
Official water filtration sponsor 2023
As in 2022, BRITA is very proud to be again the official water filtration sponsor for the World Cup Tasters Championship as well as for the World Brewers Cup.
As the official water filtration sponsor, BRITA will deliver the perfect water to the exact competition specifications of the World Coffee Championships. In this way, BRITA ensures an even playing field in the compeition supplying consistently optimum water for every competitor.
Every year the World Cup Tasters Championship identifies in two rounds the professional coffee cupper, who dominates in distinguishing the taste differences in specialty coffees. Whereby the World Brewers Cup highlights the craft of filter coffee brewing by hand, promoting manual coffee brewing and service excellence.
We are very proud to be part of the Championships and we are looking forward to share our expertise in creating the perfect water for the participants!
We wish all competitors good luck and great competitions!
"Being the official sponsor makes us extremely proud”
“Being the official sponsor of the World Brewers Cup & World Cup Tasters makes us extremely proud", said Thomas Hörning, Director Strategic Marketing Professional Filter of BRITA. “We are very pleased to continue our long and successful partnership with the SCA. After all – a cup of coffee is 98% water, so the right type of H20 is vital. BRITA looks forward to sharing its water filtration expertise with the specialty coffee community.”
Great tasting water is an art and a science
Water and its impact on the perceived sourness of coffee and espresso
Water can contain diverse blends of substances, that imbue it with an unexpectedly broad and nuanced range of tastes and properties. In order to make the variety of tastes in water measurable and tangible, we have developed the water sensory wheel.
It helps to find words and distinguish the sensory dimensions of water both in professional tastings and in the simple description of water.
Meet the BRITA sommeliers at our booth and learn more about our BRITA Water Wheel and the sensory dimensions of water.