Dirt pathway in South Africa with nature around it

Groundwater in crisis, and what it has to do with our daily lives🌍

Small Acts, Big Impact: Rethinking Water Use in Our Daily Routine💧

The tap runs while we brush our teeth, the shower becomes a little everyday oasis, and breakfast dishes go into the sink. Even before we leave the house in the morning, our water consumption is already well underway. What feels like a harmless routine quickly adds up - often exceeding 100 litres of water used just in the morning, much of it drawn directly from groundwater in many countries.

Information on groundwater

Groundwater: The Invisible Lifeline at Risk☔

Groundwater forms when rain or meltwater seeps into the earth, filtering through soil and rock until it reaches an impermeable layer and collects—like an invisible lake beneath our feet. This hidden resource supplies drinking water, supports ecosystems, and sustains agriculture.

But groundwater is under growing pressure. In many regions, more is being pumped out than nature can replenish. This leads to falling water tables, degraded soils, and shrinking water supplies. The problem is especially severe in arid and heavily farmed areas, where long-term shortages and ecological damage are becoming a reality.

Adding to the crisis is the fact that groundwater is unevenly distributed. Billions still lack access to safe water, making the protection and sustainable use of this essential resource more urgent than ever.

Development estate with a lake in the middle

Reasons For the Groundwater Crisis🏙️

The causes of this crisis are manifold and largely man-made. In addition to intensive use in agriculture, industry, and households, climate change and prolonged droughts are worsening the problem - with less rainfall and heavier downpours that often cannot seep into the soil.

Urban development and road construction also contribute by sealing the land, preventing water from naturally infiltrating the ground. Furthermore, pollutants such as fertilizers, pesticides, and industrial waste degrade not only the quantity but also the quality of the remaining groundwater.

In short, we are taking too much, giving back too little, and polluting what remains.

Our Everyday Lives And Groundwater Consumption: Where Does All This Water Actually Come From?

We don't just use water for drinking or showering. Many everyday products contain far more water than you might think. Here’s how much “hidden water” is used in the production of common items:

Cartoon drawing of some trousers, an avocado, a piece of meat & a smartphone

1 Kg of Avocado: Approx. 1,000 Litres🥑

Avocados require large amounts of water, especially in regions like Mexico, Chile, and Peru, often already affected by water scarcity. A single avocado tree needs around 70 litres per day. Irrigation is mostly artificial, which leads to drops in the water table. On top of this comes air or ship transportation, which adds to the environmental impact.

1 Pair of Jeans: Approx. 8,000 Litres👖

The bulk is used in cotton cultivation (up to 10,000 litres per kg), with further water consumption during dyeing, washing, weaving, and factory production.

1 Kilogram of Beef: Approx. 15,000 Litres🍔

Over 90 per cent of this water is used for growing feed (corn, soy, grass). Processing, slaughtering, and refrigeration add to the total.

1 Smartphone: Approx. 12,000 Litres📱

Production involves extracting and refining numerous metals and rare earth elements, a highly water-intensive process, plus assembly and transportation.

What Can I Do in My Daily Life? Small Steps with A Big Impact

Each of us can help mitigate the groundwater crisis, often with small, everyday changes. Many measures are easy to adopt, save water, and protect our environment. Here are some practical tips:

Women drinking from a glass of water

Waste Less Water💧

Don’t let water run while brushing your teeth or soaping up. Small changes save litres every day.

Use Your Dishwasher and Washing Machine Wisely🫧

Use dishwashers and washing machines only when full. Choose eco settings to save water, energy, and money..

Eat More Regionally and Seasonally🍓

Reduce water use by choosing foods that are grown locally and in season. Avoid high-water products like beef and avocados.

Use Rainwater Wisely☔

Over 90 per cent of this water is used for growing feed (corn, soy, grass). Processing, slaughtering, and refrigeration add to the total.

Replace Old Pipes🏠

Old or damaged pipes waste water. Regular checks and upgrades improve efficiency and prevent loss.

Motivational image encouraging using reusable BRITA bottles over single-use plastic

What We Can Do🤝

Whether it’s through conscious nutrition, filtered tap water, rainwater harvesting, or using modern technology, every small step counts. Together, we can protect our groundwater and help ensure that future generations have access to clean water.
 

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