BRITA vision woman water glass

Our vision

We will change the way people drink water sustainably.

BRITA vision water

Water is our element

Our core competence lies in water optimisation, and water is the basis of our business. This means we are shaping one of the most important markets of the future.

At BRITA we are…

A family-owned business

Experts in water optimisation and individualisation

Passionate and sustainable

Compliance - an integral part of BRITA's Corporate Culture

BRITA Code of Conduct and Whistleblower System

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Compliance is a key component of our entrepreneurial thinking and actions. Our rules of conduct protect our employees, our company and our customers and partners.

To underline the importance of this principle, we have described our attitude to legal requirements and ethical issues in more detail in our Code of Conduct. The Code of Conduct serves as a guideline in our dealings with each other and, of course, in our business transactions. This naturally includes our suppliers.

Our Compliance System is supplemented by a Whistleblower System. Employees, business partners and third parties can report irregular behaviour at any time.

If you would like to learn more about our Whistleblower System or if you would like to give us information about irregular conduct at BRITA, you can find all the necessary details via the link below:

Whistleblower System
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Our corporate culture

Communication and collaboration are essential on the BRITA Campus – across all departments and country lines. Everything revolves around the individual and what he or she can contribute to our unique community.

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Our values

We know that certain values have contributed to our company’s success as much as our business strategies have.

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Everyone counts

We can satisfy our ambitions if we join forces – with every single employee – and do our utmost in striving for our common goals. We are aware that energy, professionalism, initiative, and creativity are valuable human resources that cannot be exhausted infinitely.

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Being market leader

Once we decide to manufacture and market a product or a service, we aim to become market leader in that particular segment. This means we strive to become no. 1 in the world in terms of market share. We will only settle for less in certain regions or market segments if doing so serves our company’s overall goals. Ultimately, we want to offer our sustainable solutions to as many people as we can reach.

Awards of excellence

Great place to work certification Australia

Great Place to Work Certified - 2022

Honouring BRITA Australia's company culture by Great Place to Work® Australia

German Innovation Award

German Innovation Award – 2021

BRITA has been rewarded with the German Innovation Award 2021 in the categories household appliances and design thinking for the drinking water service "HEIMATWASSER".

BRITA vision reddot award winner

Red Dot Award - 2016

In 2016, a jury of international design experts honoured the new BRITA fill&enjoy Fun water filter jug with the reputable Red Dot Award.

BRITA vision brands of the century award

Brands of the Century - 2016

BRITA was inducted into the 2016 Brands of the Century ranking by the Deutsche Standards publishing house, proving BRITA’s strong foothold in the industry.

vending awards 2016 best environmental initiative

Vending Awards - 2016

An accolade of environmental excellence, BRITA received the Vending Award 2016 for our on-going commitment to sustainable business practises.

BRITA vision if product design award


The BRITA fill&go water bottle was honoured with the prestigious iF DESIGN AWARD in the category ‘Product Design’ in February 2014.

Inside BRITA

The BRITA success story

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Inside BRITA

Markus Hankammer, CEO BRITA Group

BRITA brita vision CEO Markus Hankammer

Ideally, we will have realised our vision when we celebrate our 100th anniversary in 2066. People will have grown accustomed to getting the right water for their individual needs from BRITA.

Related downloads

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Sustainability Report 2021/22

(PDF, 26.61 MB)
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Code of Conduct

(PDF, 1.87 MB)
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Whistleblower System

(PDF, 131.93 KB)
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Self-Image Brochure

(PDF, 1.77 MB)
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BRITA Modern Slavery Statement

(PDF, 810.57 KB)
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