BRITA vision woman water glass

Our vision

We will change the way people drink water sustainably.

BRITA vision water

Water is our element

Our core competence lies in water optimisation, and water is the basis of our business. This means we are shaping one of the most important markets of the future.

At BRITA we are…

BRITA benefit Our Vision family-owned business

A family-owned business

BRITA group Our Vision water optimisation

Experts in water optimisation and individualisation

BRITA benefit Our Vision passionate sustainable

Passionate and sustainable

BRITA vision corporate culture business meeting

Our corporate culture

Communication and collaboration are essential on the BRITA Campus – across all departments and country lines. Everything revolves around the individual and what he or she can contribute to our unique community.

BRITA vision green forest

Our values

We know that certain values have contributed to our company’s success as much as our business strategies have.

BRITA vision teamwork colleagues high five

Everyone counts

We can satisfy our ambitions if we join forces – with every single employee – and do our utmost in striving for our common goals. We are aware that energy, professionalism, initiative, and creativity are valuable human resources that cannot be exhausted infinitely.

BRITA vision snowy mountaintop

Being market leader

Once we decide to manufacture and market a product or a service, we aim to become market leader in that particular segment. This means we strive to become no. 1 in the world in terms of market share. We will only settle for less in certain regions or market segments if doing so serves our company’s overall goals. Ultimately, we want to offer our sustainable solutions to as many people as we can reach.

Awards of excellence

BRITA vision reddot award winner

Red Dot Award - 2016

In 2016, a jury of international design experts honoured the new BRITA fill&enjoy Fun water filter jug with the reputable Red Dot Award.

BRITA vision brands of the century award

Brands of the Century - 2016

BRITA was inducted into the 2016 Brands of the Century ranking by the Deutsche Standards publishing house, proving BRITA’s strong foothold in the industry.

vending awards 2016 best environmental initiative

Vending Awards - 2016

An accolade of environmental excellence, BRITA received the Vending Award 2016 for our on-going commitment to sustainable business practises.

BRITA vision if product design award

iF DESIGN AWARD - 2014

The BRITA fill&go water bottle was honoured with the prestigious iF DESIGN AWARD in the category ‘Product Design’ in February 2014.

BRITA vision investors in people gold

Investors in People – 2015

In 2015, the “Gold Standard IiP” designation was bestowed on BRITA UK for successfully motivating its staff to achieve success.

Inside BRITA

The BRITA success story

Inside BRITA

Markus Hankammer, CEO BRITA Group

BRITA brita vision CEO Markus Hankammer

Ideally, we will have realised our vision when we celebrate our 100th anniversary in 2066. People will have grown accustomed to getting the right water for their individual needs from BRITA.

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