BRITA PURITY C iQ filtration system

Coming soon: PURITY C iQ - the first data-driven filtration system

PURITY C iQ is an industry-first: a smart filtration system with full transparency into key data.

A new chapter in water filtration

BRITA has been a leader in the water filtration industry since its foundation in 1966. We draw on our extensive experience to research and develop new solutions to our customers’ challenges. This innovative spirit is embodied in BRITA PURITY C iQ – the first data-driven filtration system of its kind.

PURITY C iQ is more than a filter cartridge. It is a solution that combines a filter, a filter head and an online cloud-based portal to deliver accurate data on key parameters in real time – giving you actionable information for better decision-making and enhanced predictive maintenance. That, in turn, helps you safeguard equipment against limescale, ensure consistent cup quality, and cut costs through greater service efficiency.

BRITA PURITY C iQ filtration system

The PURITY C iQ smart filtration system

Smart features for effective, dependable filtration and servicing:

  • The smart filter head provides the service engineer with installation guidance, helping to avoid mistakes. It also recognises the type of cartridge it is connected to, and indicates how long to flush the filter
  • PURITY C iQ continuously monitors the input water’s properties using intelligent sensor technology – and automatically adjusts the filter’s bypass setting accordingly
  • An integrated FlowMeter measures water consumption, enabling PURITY C iQ to calculate the remaining lifetime of your filter
  • All data are uploaded to the BRITA iQ Portal, where they can be analysed and visualised
Barista coffee in preparation

Avoids limescale build-up

Limescale can quickly lead to faults, machine downtime and unplanned repairs. PURITY C iQ helps avoid this issue from the outset. It provides guidance on correctly installing the filter, and continuously monitors the water’s carbonate hardness – adjusting settings accordingly.

Woman smiling holding a cup of coffee

Consistently excellent water

By continuously evaluating the input water and responding automatically to any fluctuations in its properties, PURITY C iQ can ensure the right filter settings are being used for the local mains water – to achieve outstanding cup quality time and again.

BRITA PURITY C iQ service portal in use

A better basis for planning

The BRITA iQ Portal makes managing multiple locations easy. Via a single, intuitive website, you can see the status and remaining lifetime of all your installed filters, and analyse and visualise their data. As a result, you can better plan on-site visits, reduce costs, and raise customer satisfaction.

Laptop displays PURITY C iQ portal dashboard

The BRITA iQ Portal: key data at a glance

In the cloud-based BRITA iQ Portal, the online dashboard gives you an easy-to-understand visual overview of all your installed filters’ key parameters in real time – so you can see at a glance, e.g., how much water was consumed over the past week, the local water’s carbonate hardness, when the filter should be replaced, and more. Wireless technology provides the portal with precise, up-to-date information on cartridge parameters. As a result, it is easier to plan on-site service visits, and to correctly complete a variety of tasks.

Discover our pioneering PURITY C iQ offering

Gain insight into your water filters – from anywhere, at any time

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BRITA PURITY C iQ interactive tool (PDF, 984.735 KB)
BRITA PURITY C iQ Data Sheet (PDF, 578.685 KB)

Video guides for installation and use

Screenshot of BRITA iQ Portal

Find out how to:

  • Install Purity C iQ
  • Set up and login to a BRITA iQ Portal account
  • Create new organisations and invite users to the BRITA iQ Portal
  • Register your PURITY C iQ filter heads in the BRITA iQ Portal
  • Change your settings in the BRITA iQ Portal
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Contact for Filter
+44 8447 424990
Mon - Fri 8:30 am - 5:00 pm

Find out how PURITY C iQ can benefit your own business – and get in touch today.

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