A new chapter in water filtration
BRITA has been a leader in the water filtration industry since its foundation in 1966. We draw on our extensive experience to research and develop new solutions to our customers’ challenges. This innovative spirit is embodied in BRITA PURITY C iQ – the first data-driven filtration system of its kind.
PURITY C iQ is more than a filter cartridge. It is a solution that combines a filter, a filter head and an online cloud-based portal to deliver accurate data on key parameters in real time – giving you actionable information for better decision-making and enhanced predictive maintenance. That, in turn, helps you safeguard equipment against limescale, ensure consistent cup quality, and cut costs through greater service efficiency.

The PURITY C iQ smart filtration system
Smart features for effective, dependable filtration and servicing:
- The smart filter head provides the service engineer with installation guidance, helping to avoid mistakes. It also recognises the type of cartridge it is connected to, and indicates how long to flush the filter
- PURITY C iQ continuously monitors the input water’s properties using intelligent sensor technology – and automatically adjusts the filter’s bypass setting accordingly
- An integrated FlowMeter measures water consumption, enabling PURITY C iQ to calculate the remaining lifetime of your filter
- All data are uploaded to the BRITA iQ Portal, where they can be analysed and visualised

The BRITA iQ Portal: key data at a glance
In the cloud-based BRITA iQ Portal, the online dashboard gives you an easy-to-understand visual overview of all your installed filters’ key parameters in real time – so you can see at a glance, e.g., how much water was consumed over the past week, the local water’s carbonate hardness, when the filter should be replaced, and more. Wireless technology provides the portal with precise, up-to-date information on cartridge parameters. As a result, it is easier to plan on-site service visits, and to correctly complete a variety of tasks.
Discover our pioneering PURITY C iQ offering
Gain insight into your water filters – from anywhere, at any time

Downloads
Video guides for installation and use

Find out how to:
- Install Purity C iQ
- Set up and login to a BRITA iQ Portal account
- Create new organisations and invite users to the BRITA iQ Portal
- Register your PURITY C iQ filter heads in the BRITA iQ Portal
- Change your settings in the BRITA iQ Portal