BRITA Professional Filter PURITY C iQ

A new chapter in water filtration

BRITA has been a leader in the water filtration industry since its foundation in 1966. We draw on our extensive experience to research and develop new solutions to our customers’ challenges. This innovative spirit is embodied in BRITA PURITY C iQ – the first data-driven filtration system of its kind.

PURITY C iQ is more than a filter cartridge. It is a solution that combines a filter, a filter head and an online cloud-based portal to deliver accurate data on key parameters in real time – giving you actionable information for better decision-making and enhanced predictive maintenance. That, in turn, helps you safeguard equipment against limescale, ensure consistent cup quality, and cut costs through greater service efficiency.

The PURITY C iQ smart filtration system

Smart features for effective, dependable filtration and servicing:

The smart filter head provides the service engineer with installation guidance, helping to avoid mistakes. It also recognises the type of cartridge it is connected to, and indicates how long to flush the filter
PURITY C iQ continuously monitors the input water’s properties using intelligent sensor technology – and automatically adjusts the filter’s bypass setting accordingly
An integrated FlowMeter measures water consumption, enabling PURITY C iQ to calculate the remaining lifetime of your filter
All data are uploaded to the BRITA iQ Portal, where they can be analysed and visualised

Avoids limescale build-up

Limescale can quickly lead to faults, machine downtime and unplanned repairs. PURITY C iQ helps avoid this issue from the outset. It provides guidance on correctly installing the filter, and continuously monitors the water’s carbonate hardness – adjusting settings accordingly.

Consistently excellent water

By continuously evaluating the input water and responding automatically to any fluctuations in its properties, PURITY C iQ can ensure the right filter settings are being used for the local mains water – to achieve outstanding cup quality time and again.

A better basis for planning

The BRITA iQ Portal makes managing multiple locations easy. Via a single, intuitive website, you can see the status and remaining lifetime of all your installed filters, and analyse and visualise their data. As a result, you can better plan on-site visits, reduce costs, and raise customer satisfaction.

Laptop displays PURITY C iQ portal dashboard

The BRITA iQ Portal: key data at a glance

In the cloud-based BRITA iQ Portal, the online dashboard gives you an easy-to-understand visual overview of all your installed filters’ key parameters in real time – so you can see at a glance, e.g., how much water was consumed over the past week, the local water’s carbonate hardness, when the filter should be replaced, and more. Wireless technology provides the portal with precise, up-to-date information on cartridge parameters. As a result, it is easier to plan on-site service visits, and to correctly complete a variety of tasks.