We are delighted to announce that we have joined forces with the LTA to make history, becoming their official water partner and the first non-single-use water brand to sponsor British tennis.

New research has found that plastic bottled water can contain thousands of microparticles, which has raised serious questions within the scientific community about the safety of bottled water.

More than two-fifths of Brits (41%) said a 5p levy would discourage them from buying plastic bottled water, potentially saving 1.4 billion plastic bottles from being bought and discarded every year. So is it time for action?

As world leaders come together to discuss the biggest crisis of our time, we look at where plastic pollution fits into this conversation.

In January 2023 Environment Secretary Thérèse Coffey announced that a ban on certain types of ‘polluting’ single-use plastic items would be introduced in England. With the ban coming into force from 1 October 2023, we take a look at what this means for the UK and consider what more can be done going forward.

Did you know that advertising of plastic bottled water contributes to at least 81 million extra plastic bottles being sold in the UK? Here's our solution.

New whitepaper finds sales of plastic bottled water will soar to 2.8bn by 2026 and calls for urgent action on the industry which is now a major contributor to the escalating plastic pollution problem.

A three-pronged approach to tackling the UK’s waste crisis.

Our new whitepaper explores the benefits of embedding a reuse culture and why we now need an urgent societal shift towards reuse.

With takeaway culture having taken off in the UK, what role can reuse play in ensuring its sustainability?

Did you know BRITA water filters can be recycled? Find out how each part of the filter is broken down and reused.