BRITA Consumer News

Read all about what we've been up to at BRITA in the stories below

Waterfall surrounded by greenery

COP28: Can we expect action on plastic pollution?

As world leaders come together to discuss the biggest crisis of our time, we look at where plastic pollution fits into this conversation.

Sustainable picnic on grass

UK introduces ban on single-use plastics

In January 2023 Environment Secretary Thérèse Coffey announced that a ban on certain types of ‘polluting’ single-use plastic items would be introduced in England. With the ban coming into force from 1 October 2023, we take a look at what this means for the UK and consider what more can be done going forward.

Family walking on beach

Schools out for a sustainable summer

As the summer holidays are in full swing, here are our top tips on how to enjoy a sustainable summer come rain or shine.

Tennis player with single-use plastic bottle

Why it’s time for events to shun big water

Did you know that advertising of plastic bottled water contributes to at least 81 million extra plastic bottles being sold in the UK? Here's our solution.

Single-use plastic bottle in ocean

Big water fuelling an even bigger plastic pollution crisis

New whitepaper finds sales of plastic bottled water will soar to 2.8bn by 2026 and calls for urgent action on the industry which is now a major contributor to the escalating plastic pollution problem.

BRITA reusable water filter bottles

Why we need to break down the barriers to refill

Consumers are demanding refillable options, so it’s time to break down the barriers to a reuse society.

Lake surrounded by trees and mountains

Setting the scene for 2023: some early wins for the environment

With a flurry of announcements, including a single-use plastic ban in England and progress on the deposit return scheme, it looks like green issues are back on the agenda.

Single-use plastic bottles in a recycling box.

2022: A Look Back on Plastics

After another tumultuous year, we reflect on the key developments made around single-use plastic in 2022 and how we hope to build on these going into 2023.

Whale fin in the sea with plastic bottles surrounding it.

The need for an urgent shift towards reuse culture

A three-pronged approach to tackling the UK’s waste crisis.

BRITA Style water filter jug white and grey on tray

Unwrapping Reuse Culture

Our new whitepaper explores the benefits of embedding a reuse culture and why we now need an urgent societal shift towards reuse.

Woman holding recycling box.

Taking Action this Recycle Week

This October, Recycle Week returns with the theme ‘Let’s Get Real’, focusing on challenging perceptions and myths around recycling, as well as seeking to improve recycling behaviours.

A person holding a takeaway bag and cup.

Take away not throw away

With takeaway culture having taken off in the UK, what role can reuse play in ensuring its sustainability?

Inspiring the future generations of whale watchers

This year, to educate young people about the importance of tackling climate change, we have published a new children’s book called The Whale Watchers. We've learnt a lot about the importance of educating young people over the years and know how vital it is to engage the next generation if we want to set the world up for a brighter future.

Exploring the link between plastic and climate change

As we look to find solutions to the current environmental crisis, listening to the scientists dedicating time to researching these issues is imperative.

In October 2021, we spoke to Dr Heidi Pearson, Associate Professor of Marine Biology, University of Alaska Southeast and key research partner of BRITA’s charity partner Whale and Dolphin Conservation (WDC). Here’s what she said…

Plastic filter cases sorted for recycling

Recycling your filters

Did you know BRITA water filters can be recycled? Find out how each part of the filter is broken down and reused.

Go Plastic-free this July with the BRITA Challenge!

Want to reduce your use of single-use plastic this summer? Check out our top tips and learn about the BRITA 'Plastic-free July' challenge!


69% of Britons would change their behaviour to manage a global crisis such as environmental threat

Results from our new BRITA survey suggest that remote working could be the solution to single-use plastic pollution as people cut down on unsustainable choices while away from the office.

New BRITA research shows that half of Brits are suffering with ‘green guilt’

Our newly commissioned research reveals that 57% of Brits feel they could be doing more to reduce their environmental footprint at home.

Learn how our new 'Greening Good Guide' aims to tackle the issue by encouraging the nation to get their green on.

Behind The Scenes of The Feel Good Filter

Learn about the making of our new TV ad, 'The Feel Good Filter'!

Find out how we're hoping to help the British public feel good in 2021, one small, sustainable step at a time.

Green plant

Taking Action in 2021: Celebrating progress made in 2020 and driving sustainable change

Discover how BRITA plans to drive sustainable change in 2021 by promoting the importance of the waste hierarchy and tackling challenges around carbon emissions and climate change.

Our Work With Keep Britain Tidy to Reduce Household Waste

Small changes - big impact.

Learn how we aim to drive long-lasting, sustainable change for UK households through our work with our long-term environmental charity partners, Keep Britain Tidy.

Joanna Lumley and Gethin Jones

No need for plastic bottles when tap water tastes so fabulous - filtered of course!

Joanna Lumley and Gethin Jones encourage the British public to ditch sing use plastic bottles and choose tap water instead. 

Blend It Like Britain tea by BRITA and Tregothnan

Which type of tea makes the best cuppa?

We asked the nation what makes the ideal cup of tea.

Joanna Lumley and Gethin Jones are back this summer to urge Brits to ditch single-use plastic bottles...

...and opt for fabulous filtered tap water! Find out how a shift in British attitudes towards the environment have made their job a whole lot easier!