BRITA Consumer News

Read all about what we've been up to at BRITA in the stories below

Plastic filter cases sorted for recycling

Recycling your filters

Did you know BRITA water filters can be recycled? Find out how each part of the filter is broken down and reused.

Go Plastic-free this July with the BRITA Challenge!

Want to reduce your use of single-use plastic this summer? Check out our top tips and learn about the BRITA 'Plastic-free July' challenge!


69% of Britons would change their behaviour to manage a global crisis such as environmental threat

Results from our new BRITA survey suggest that remote working could be the solution to single-use plastic pollution as people cut down on unsustainable choices while away from the office.

New BRITA research shows that half of Brits are suffering with ‘green guilt’

Our newly commissioned research reveals that 57% of Brits feel they could be doing more to reduce their environmental footprint at home.

Learn how our new 'Greening Good Guide' aims to tackle the issue by encouraging the nation to get their green on.

Behind The Scenes of The Feel Good Filter

Learn about the making of our new TV ad, 'The Feel Good Filter'!

Find out how we're hoping to help the British public feel good in 2021, one small, sustainable step at a time.

Green plant

Taking Action in 2021: Celebrating progress made in 2020 and driving sustainable change

Discover how BRITA plans to drive sustainable change in 2021 by promoting the importance of the waste hierarchy and tackling challenges around carbon emissions and climate change.

Our Work With Keep Britain Tidy to Reduce Household Waste

Small changes - big impact.

Learn how we aim to drive long-lasting, sustainable change for UK households through our work with our long-term environmental charity partners, Keep Britain Tidy.

Joanna Lumley and Gethin Jones

No need for plastic bottles when tap water tastes so fabulous - filtered of course!

Joanna Lumley and Gethin Jones encourage the British public to ditch sing use plastic bottles and choose tap water instead. 

Blend It Like Britain tea by BRITA and Tregothnan

Which type of tea makes the best cuppa?

We asked the nation what makes the ideal cup of tea.

Joanna Lumley and Gethin Jones are back this summer to urge Brits to ditch single-use plastic bottles...

...and opt for fabulous filtered tap water! Find out how a shift in British attitudes towards the environment have made their job a whole lot easier!