While hospitality businesses were chomping at the bit to serve customers again after lockdown, the reopening of the industry demonstrated just how significantly the pandemic has transformed the way we operate.
The overriding priority for businesses right now is to serve customers safely and ultimately, replenish trading figures damaged by the pandemic.
It’s positive that many consumers have been eager to get back out there and enjoy the hospitality industry once more. However, reassurance that their health and safety won’t be compromised is a big factor in this decision. In fact, when consumers were asked whether they want the hospitality sector to prioritise their safety or their experience, the balance is weighted towards safety. Some 68% agree that they want to feel safe in a hospitality venue, no matter what COVID-19 procedures are put in place to achieve this.
It’s clear that the lockdown period has influenced consumer purchasing decisions and priorities in a big way. Health and hygiene have certainly come to the fore, while there has also been a big trend towards shopping locally and supporting independent businesses through this turbulent time.
 UKH Consumer Survey – Undertaken by CGA (June 2020)