Now that we’re all getting used to lockdown restrictions easing, consumers are eagerly incorporating visits to cafés and coffee shops into their day-to-day lives once more – whether that’s part of their daily commute, or a more leisurely weekend brunch.
For the industry, it’s such a relief, but it also reminds us just how sky-high consumer expectations are when it comes to enjoying hot beverages out of home.
This is especially true when you consider how many people have become accustomed to making their own beverages at home during lockdown, meaning that knowledge and expectations have grown exponentially. Now, when consumers visit an establishment, it needs to stand out against the fierce competition on the high street. Consumers want greater choice of hot drinks and increased information about the quality of drinks served.