A healthier planet

Reducing plastic waste has always been at the heart of BRITA. Find out about our sustainability initiatives and how we support our charity partners to work towards a healthier planet.

A woman and man sat on a tennis court with BRITA Active Water Filter bottles

BRITA x LTA

We are delighted to announce that we have joined forces with the LTA to make history, becoming their official water partner and the first non-single-use water brand to sponsor British tennis.

Wetlands

BRITA x WWT

Proud to partner with WWT to develop 140,000 football pitches worth of healthy wetland habitat.

BRITA Active water filter bottle

Easy ways to reach for the reusable

Ahead of World Refill Day, BRITA has some easy top tips to make it easier to reach for the reusable.

House of Parliament

Plastic pollution fails to make its mark on the general election

As Sir Keir Starmer and Rishi Sunak battled it out for No.10, issues relating to plastic pollution and the Environment were overlooked and something needs to change.

Woman looking at lake in South Africa

Protecting our most precious resource

To mark World Water Day, we have launched our own ‘Worldwide Water Stories’, which shine a light on the issues of water scarcity and access to clean water. Working with our charity partner WWT, we will be creating over 100,000 hectares of new wetland habitats for conserving fresh water and wildlife. 

People at a beach clean where a person is picking up a single-use plastic bottle

Shifting the dial on plastic pollution internationally and at home

With talks on an internationally binding plastic pollution treaty advancing, are they going far enough?

Person crushing single-use plastic bottle

Why 2024 is pivotal in the fight against plastic pollution

With 64 countries across the world (including the UK) going to the polls, as well as the climax of the UN plastic treaty negotiations and UN COP16 on biodiversity, the year could be make or break for reducing plastics.

Waterfall surrounded by greenery

COP28: Can we expect action on plastic pollution?

As world leaders come together to discuss the biggest crisis of our time, we look at where plastic pollution fits into this conversation.

Woman filling BRITA Water Filter bottle from an outdoor tap.

BRITA launches ‘Reach for the Reusable’ campaign

BRITA is incredibly excited to launch the ‘Reach for the Reusable’ campaign, which is calling on the government and local authorities to ensure more people can access free drinking water on the go. To achieve this, we’re asking for a change to planning rules, to require developers to include public water fountains in their building plans.

Sustainable picnic on grass

UK introduces ban on single-use plastics

In January 2023 Environment Secretary Thérèse Coffey announced that a ban on certain types of ‘polluting’ single-use plastic items would be introduced in England. With the ban coming into force from 1 October 2023, we take a look at what this means for the UK and consider what more can be done going forward.

Tennis player with single-use plastic bottle

Why it’s time for events to shun big water

Did you know that advertising of plastic bottled water contributes to at least 81 million extra plastic bottles being sold in the UK? Here's our solution.

Single-use plastic bottle in ocean

Big water fuelling an even bigger plastic pollution crisis

New whitepaper finds sales of plastic bottled water will soar to 2.8bn by 2026 and calls for urgent action on the industry which is now a major contributor to the escalating plastic pollution problem.

Plastic bottle in the sea

Preventing a sea of plastic pollution

Plastic pollution has a disastrous impact on the environment, but could new schemes provide practical solutions to slashing waste.

Whale fin in the sea with plastic bottles surrounding it.

The need for an urgent shift towards reuse culture

A three-pronged approach to tackling the UK’s waste crisis.

BRITA Style water filter jug white and grey on tray

Unwrapping Reuse Culture

Our new whitepaper explores the benefits of embedding a reuse culture and why we now need an urgent societal shift towards reuse.

A person holding a takeaway bag and cup.

Take away not throw away

With takeaway culture having taken off in the UK, what role can reuse play in ensuring its sustainability?

Tea field

Sustainabili-tea: every cup matters

BRITA Professional champions tea growers protecting the planet with Tea Academy Awards partnership

Plastic bag in the ocean with fish.

UN Treaty on Plastic Pollution

An overview of the ground-breaking UN Treaty on plastic pollution and the impact it could have on our planet.

Whale

Whale and Dolphin Conservation

WDC is a leading global charity dedicated to the conservation and protection of whales and dolphins.