BRITA partners with British No.1 Katie Boulter and returns as the Official Water Partner of the LTA 🎾
Katie Boulter, BRITA’s Brand Ambassador
“It’s so exciting for me to be working with BRITA, a brand doing so much good, as they continue to drive sustainable change in British Tennis alongside the LTA. I can’t wait to reveal how tennis makes me feel “Alive As Never Before” through our collaborative content and, if you’re coming to watch me play this summer, make sure you bring your reusable bottle!”
David Hall, Managing Director UK of BRITA Group:
As we enter the partnership’s second year, we’re eager to continue our fight to combat single-use plastic bottles across some of the best events in British sport and show that plastic bottled water has no place there. It’s a huge year for BRITA with the brands transformation and campaign launch to empower alive moments alongside sustainable hydration across sport, mindfulness and in nature - we’re excited for this to be seen for the first time at these events
BRITA x LTA 🤝
Great-tasting BRITA water will again be served across the LTA’s ATP and WTA events; the Lexus Open in Nottingham, the Lexus Classic in Birmingham, the Lexus International in Eastbourne and the HSBC Championships at The Queen’s Club in London. BRITA water will be delivered via bespoke dispensers and refillable bottles to hydrate athletes, officials, and guests both courtside and in lounges. All spectators will be encouraged to bring their own reusable water bottle or, alternatively, purchase their own BRITA filter bottle on-site at a discounted price.
Le Tap 2.0 - a new brand experience
This June, BRITA will be launching the New BRITA LARQ range, what better way to support this launch by using the Brand Activation space at the HSBC Championships at Queens. The stand will offer a personalised experience, giving customers the chance to engrave their BRITA LARQ bottle on site. This activation will be instrumental in bringing the BRITA LARQ launch to life and driving awareness in the UK market.
Great tasting water on the go 😋
Alongside BRITA’s on‑the‑go filter bottles the Vital, a stylish choice for everyday hydration, and the Active, a flexible, squeezy bottle ideal for sport and life on the move, the campaign also introduces the new BRITA LARQ Essential bottles. These are the same bottles as seen on court by the players. Designed to make hydration effortless while keeping water cool for up to 24 hours, the BRITA LARQ range will be exclusively available to purchase on‑site across LTA venues.
Big water brands are producing more plastic thanks to sponsorship deals, but some events are moving away from harmful plastic and towards more sustainable solutions.
