BRITA partners with British No.1 Katie Boulter and returns as the Official Water Partner of the LTA 🎾
Katie Boulter, BRITA’s Brand Ambassador
“It’s so exciting for me to be working with BRITA, a brand doing so much good, as they continue to drive sustainable change in British Tennis alongside the LTA. I can’t wait to reveal how tennis makes me feel “Alive As Never Before” through our collaborative content and, if you’re coming to watch me play this summer, make sure you bring your reusable bottle!”
David Hall, Managing Director UK of BRITA Group:
As we enter the partnership’s second year, we’re eager to continue our fight to combat single-use plastic bottles across some of the best events in British sport and show that plastic bottled water has no place there. It’s a huge year for BRITA with the brands transformation and campaign launch to empower alive moments alongside sustainable hydration across sport, mindfulness and in nature - we’re excited for this to be seen for the first time at these events
BRITA x LTA 🤝
Great-tasting BRITA water will again be served across the LTA’s ATP and WTA events; the Lexus Open in Nottingham, the Lexus Classic in Birmingham, the Lexus International in Eastbourne and the HSBC Championships at The Queen’s Club in London. BRITA water will be delivered via bespoke dispensers and refillable bottles to hydrate athletes, officials, and guests both courtside and in lounges. All spectators will be encouraged to bring their own reusable water bottle or, alternatively, purchase their own BRITA filter bottle on-site at a discounted price.
Return of Le Tap 💧
For the HSBC Championships at the Queen’s Club, BRITA’s Water Bar “Le Tap” will be returning for a second year, offering attendees the chance to grab BRITA water, teas, coffees, and exclusive opportunities for sommelier-led tastings and the chance to win a BRITA Cube Dispenser.
Great tasting water on the go 😋
The campaign content features BRITA’s on the go product range, including filter bottles; the Vital (the stylish option for day-to-day hydration), the Active (the squeezy version, great on-the-go or when playing sports) & LARQ Swig Top bottles, which players at LTA tournaments will be drinking from. LARQ is BRITA’s sister company with products designed for easy hydrating and keeping water cool for up to 24 hours. LARQ Swig Top bottles will also be exclusively available to purchase on-site across the LTA sites.
Alive as Never Before 🙌
More broadly, as part of the Alive as Never Before campaign, BRITA is supporting communities in sport, mindfulness and nature, and will be continuing their partnership with Sober Girl Society for events in 2025 to promote mindful living and encourage people to be the best versions of themselves.
Big water brands are producing more plastic thanks to sponsorship deals, but some events are moving away from harmful plastic and towards more sustainable solutions.
