October 21st marks World Energy Saving Day, allowing us to reflect on the small changes we can make at home to benefit the planet🌍
Whether it’s switching off standby appliances or turning the thermostat down by a degree, we can all make more conscious choices to conserve energy. At BRITA, we believe that sustainability starts with simple, everyday decisions, with one of the most overlooked opportunities sitting right in the kitchen.
For many households, the kettle is one of the most frequently used appliances🫖
Switching it on is almost a reflex action to some, although it is also one of the most energy intensive appliances.
Research from Utilita estimates that each boil of a typical kettle costs around £0.05, adding up to roughly £71.76 per year for regular use💰
With many of us in the habit of overfilling or re-boiling water, much of that energy is wasted, leaving a costly and unnecessary environmental impact.
At a time when energy bills remain high in the UK📈
Finding more efficient ways to enjoy a brew therefore makes both practical and sustainable sense.
The BRITA Cube💧
This was one of the objectives behind the design of the BRITA Cube: an alternative to a kettle that filters, purifies and delivers hot and cold water at the touch of a button. It heats only what is needed and to the necessary temperature (offering five options), using less electricity.
Through heating less water, using less electricity, and reducing reliance on single-use plastic water bottles, the Cube benefits both the environment and your household. Every use saves energy little by little, adding up quickly over the weeks and months.
The BRITA Cube is also built sustainably by design. Its MAXTRA PRO filters are recyclable, and by choosing filtered water over bottled, you’re helping to reduce plastic waste.
Stay Energy Conscious in the Colder Months❄️
As household energy use increases with the colder seasons, World Energy Saving Day acts as an important reminder to make conscious decisions that impact both our homes and the environment. Choosing the BRITA Cube is not only an energy efficient decision, but one that helps the environment around you.
