Small positive changes - big impact; how we aim to drive long-lasting, sustainable change for UK households through our work with Keep Britain Tidy.
Over the past year, people have been spending more time at home than ever before because of the pandemic. As a result, a lot of people are now looking at the amount of waste their households create. At the same time, research we undertook last year with YouGov found that as a result of coronavirus, 69% of Britons are willing to change their behaviour to manage a global crisis such as environmental threat.
At BRITA, we believe there is a critical need for business to collaborate with consumers to find ways to reduce household waste and increase understanding that producing large volumes of recycling doesn’t necessarily mean you are being sustainable.