BRITA has long been committed to offering consumers more sustainable alternatives to single-use plastic and supporting efforts to protect the marine and wider environment. Given Keep Britain Tidy’s aspiration to end waste and improve the environment for future generations, this was a natural partnership founded on a shared commitment to reduce single-use plastic waste.
BRITA and Keep Britain Tidy have a long-standing partnership focused on improving our understanding of the key barriers and opportunities to reducing single-use plastic waste. Working together, we have conducted novel research into the behaviours and attitudes of businesses and individuals to try and understand how to foster more sustainable practices.
As a result, BRITA and Keep Britain Tidy have been working in partnership for the past three years, conducting new research to try to improve our understanding of these key issues.