This October, Recycle Week returns with the theme ‘Let’s Get Real’, focusing on challenging perceptions and myths around recycling, as well as seeking to improve recycling behaviours. Between the 17th and 23rd October, the event’s organiser WRAP is calling on businesses, stakeholders, and the media to come together to encourage everyone to recycle more of the right things, more often.
Last year’s Recycle Week was the most successful to date, with thousands taking part, including BRITA, helping to create a huge splash with over 29 million digital impressions. The campaign had a positive impact on public perceptions, with 82% of people saying they had changed their recycling habits as a result of seeing Recycle Week’s content. This year there is a specific focus on educating the public on what materials are recyclable, and how they can be disposed of properly to ensure they can be recycled. Simple tips laid out in the WRAP guide, such as cleaning packaging and removing non-recyclable elements will be front and centre of the campaign, as well as reminders that every item recycled makes a difference.