BRITA - The story so far

Discover where we began and what we're doing today

New BRITA research shows that half of Brits are suffering with ‘green guilt’

Our newly commissioned research reveals that 57% of Brits feel they could be doing more to reduce their environmental footprint at home.

Learn how our new 'Greening Good Guide' aims to tackle the issue by encouraging the nation to get their green on.

Plastic filter cases sorted for recycling


Discover what happens to your BRITA filters once you drop them into a recycling collection point

Tea tester, recycling pro and design award winner

Tracking down great taste at BRITA's sensory laboratory

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The story so far

A German success story: From the first water filter jug to award winning filtration technology


69% of Britons would change their behaviour to manage a global crisis such as environmental threat

Results from our new BRITA survey suggest that remote working could be the solution to single-use plastic pollution as people cut down on unsustainable choices while away from the office.