Last summer, to help tackle the plastic pollution problem, we began working with passionate environmental champions, Joanna Lumley and Gethin Jones, to convince the British public to ditch bottled water and opt for filtered tap water instead!
In 2019, our champions certainly had their work cut out for them. Despite a growing global urgency to wage a war on plastic waste, our 2019 research revealed that British attitudes towards the taste of tap water may be a considerable factor contributing to the shocking levels of bottled water consumption in the UK – 7.7 billion bottles sold each year, to be exact*. Further to this, we found that a lack of SUP alternatives, a dependence on convenience shopping and insufficient concern for the environment were amongst the top reasons for Brits not wanting to make eco-friendlier choices.
Joanna and Gethin have since been working hard over the past year to show Brits that great tasting water needn’t damage the environment when fabulous filtered water is available, straight from your kitchen tap.