Consumers don’t believe the quality of tea is better in cafés than at home - we looked at the opportunity for the hospitality sector to change this
Here at BRITA we love a good cup of tea and always have a stock of different teas in the office so everyone can have their favourite brew. However for a nation known for its love of tea, there are surprisingly few options for Brits to grab a good cuppa while out of home. We took a closer look the nation's favourite drinks and why customers choose to enjoy their favourite cuppa tea at home instead of visiting cafes, tea rooms and restaurants.
According to the figures, while 52% of consumers say the taste of coffee would make them choose to visit a café over another, 46% don’t believe the quality of tea is better in cafés than at home.
The findings show that 29% of consumers prefer the taste of tea when it’s made at home rather than served in a café. And, while 37% of consumers visit a café to drink coffee they can’t make at home, only 15% say the same for tea. This demonstrates an opportunity for cafes to improve their tea offering and tap into the 165 million cups that are consumed daily in the UK.