Did you know that nearly half (46%) of consumers don’t believe the quality of tea is any better in cafés than at home?
Research also suggests that some 52% of consumers say the taste of coffee would make them choose to visit one café over another, but they can’t say the same for tea. In fact, nearly three in 10 (29%) consumers go as far as to say they prefer the taste of tea when it’s made at home rather than served in a café1.
There is clearly space for tea to grow in the hot beverage sector and, right now, many consumers will be well acclimatized to making a brew in the comforts of their home due to the UK lockdown periods.
This presents a clear opportunity for cafés to improve their offering and attract the discerning tea drinker into their establishment.
With this in mind, it really pays to ensure your employees are well versed in the art of making a great cup of tea. When it comes to upskilling your staff, here are the top things to consider: