What are your tips for the best way to communicate sustainability initiatives to the wider public – how do you make people care?
Think about how you can maximise digital. Your social media pages, for example, are a great place to share your ‘mini sustainability manifesto’. It’s about making clear what you’re doing and why and thanking your customers for being on the journey with you. Post-Covid, there will be lots of changes and new rules you will need to communicate with your customers, so make sustainability part of that and be honest that we’re all in this together.
Ultimately, we need to share what we know. One way to bring customers into this is by creating a sustainability suggestions box or asking them to message you online. There could be a prize if you take on their tip, like a free bottle of wine. Customers want to be listened to and heard, so call on them, ask them to be part of the change, empower them and your team – because, at the end of the day, we’re all accountable.